Parabenizamos a todas as empresas que participaram do nosso programa de aceleração.>
A inspiração
Inspirado nos programas de aceleração das maiores empresas do Brasil e do mundo, o Grupo Oscar, quer ouvir, valorizar e transformar através da tecnologia, a relação com nosso principal patrimônio – o nosso cliente. Nesse sentido, buscando melhorar cada vez mais a sua experiência e acelerar a transformação digital dentro da organização, o Grupo Oscar em parceria com a CMP Business Solutions, associado a Fundação Dom Cabral e o NEXUS – Hub de Inovação do Parque Tecnológico de São José dos Campos, quer se conectar ao ecossistema de inovação. E por isso, criamos o programa ACELERA OSCAR.
Esse programa é para você, empreendedor ou empreendedora, que assim como nós, busca identificar novas soluções e modelos de negócios para resolver desafios e extrapolar os limites do varejo. Os selecionados para esse programa terão a oportunidade de trocar experiências e alavancar o seu negócio com os principais executivos do Grupo Oscar e nossos mentores parceiros.
Desafios
Buscamos negócios que ofereçam soluções inovadoras para o grupo>
Foco na experiência do cliente
Soluções que melhorem a experiência e a satisfação do cliente em cada momento da sua jornada
Categorias do desafio
Melhorar a experiência do cliente em cada momento da sua jornada de compra nas lojas físicas e online;
Utilizar soluções tecnológicas para surpreender o cliente na sua experiência omnichannel ;
Otimizar o uso dos dados existentes para criar ações personalizadas e aumentar a retenção de clientes;
Aumentar a comunicação e a gestão do relacionamento com os nossos clientes;
Aumentar a eficiência operacional
Soluções que consigam evoluir a gestão de processos das equipes de loja e BackOffice, para aumentar a produtividade e diminuir custos.
Categorias do desafio
Aumentar a eficiência e produtividade das equipes de apoio de loja e áreas de backoffice (Financeira, Controladoria, Fiscal);
Automatizar e padronizar processos existentes através de novas tecnologias;
Melhorar a gestão da equipe comercial no processo de compras, gestão de estoques e inteligência na precificação do portfólio de produtos.
Aumentar a eficiência logística para melhorar os prazos de entrega para os clientes;
Inscreva sua Startup aqui
O caminho é bem simples, olha só
1
Cadastre-se
Envie as informações da sua Startup para nós
2
Análise de aderência
Identificamos as Startups que tem maior aderência com nossos desafios
O Grupo OSCAR garante seu sucesso no mercado há quase 40 anos, a partir de uma filosofia que busca sempre a satisfação de seus clientes.
As constantes ações e campanhas, o cuidado nos detalhes e o atendimento de qualidade feito por profissionais plenamente capacitados, tem sido fator diferencial para atrair e fidelizar clientes.
Com presença no Vale do Paraíba, Alto Tietê, Resende (RJ), interior de São Paulo, Triângulo Mineiro, Joinville (SC) e Pernambuco, a rede conta hoje com mais de 90 lojas físicas através das marcas próprias Oscar Calçados, Jô Calçados, Scarlen, Constantino, Stock Show, Oscar Tênis, Aby’s e Franquias – Arezzo, VH, Adidas, Usaflex, Democrata e vendas online através da plataforma oscarcalcados.com.br.
Possui aproximadamente 1600 colaboradores e mais de 500 mil clientes fidelizados por meio do cartão fidelidade FestCard. A política de desenvolvimento usada pelo Grupo OSCAR permite a sua atuação em grandes eventos criados pela própria marca, como é o caso do Oscar Fashion Days, – um dos maiores desfiles de moda do Brasil e ferramenta importante de democratização da moda – e do Circuito Oscar Running FILA, – o maior circuito de corrida do interior paulista, consolidado como uma das mais tradicionais provas da região.
O Grupo OSCAR investe em sustentabilidade a partir do projeto Recicalce. A instituição sem fins lucrativos fez 10 anos em 2021 e foi criada com o intuito de contribuir com ações socioambientais, ao retirar do meio ambiente os calçados usados, contribuindo para a logística reversa da cadeia produtiva e oferece para as pessoas com deficiência, objetivando o desenvolvimento da autonomia e inclusão social.
O Grupo OSCAR está em constante busca para trazer diferenciais na experiência do consumidor, seja pela opção de novos canais de venda ou por um atendimento diferenciado e personalizado nas lojas físicas. Sabendo que o processo de Transformação Digital se inicia pelo desenvolvimento da Cultura, o Grupo OSCAR realiza diversas iniciativas internas para seus colaboradores como desenvolvimento de metodologias ágeis, programa de ideias e inovação, squads multidisciplinares e agora, busca a inovação aberta para acelerar resultados, desenvolver processos, e resolver desafios constantes existentes no varejo.
Nossos Valores
Atitude colaborativa;
Motivação para inovar;
Respeito às pessoas baseado em um processo de avaliação objetiva;
Comprometimento e entusiasmo com a execução dos objetivos da empresa;
Excelência no atendimento e entendimento das necessidades do cliente;
Cumprimento das normas e procedimentos da empresa;
Busca do crescimento sustentável (Econômico, Social e Meio-Ambiente).
Propósito
Satisfação de estar bem a cada passo.
Proposta de Valor
Oferecer uma experiência de compras diferenciada com bons produtos para toda a família em ambiente agradável e inovador, através de diversos canais e formas de pagamento, mantendo o compromisso social e sustentável.
Visão
Estar entre as cinco maiores redes de calçados multimarcas e ser referência de inovação no setor.
1Tenho uma startup voltada para outra área de atuação, posso me cadastrar?
Envie um email para aceleraoscar@oscarcalcados.com.br com informações básicas da sua startup e nosso time de Inovação entrará em contato.
2Quem pode se candidatar? Há restrições no tipo ou tamanho de empresas?
O Grupo Oscar está procurando por soluções inovadoras que tenham rápida escalabilidade e que tragam um impacto significante nas áreas de um dos nossos desafios. Startups que tenham demonstrado sucesso na forma de receita, clientes, pilotos, contratos etc. terão mais chances de serem selecionadas.
3Toda startup inscrita poderá apresentar sua solução?
Não necessariamente. Os envios de pitch decks irão passar por uma pré-seleção, através do time de inovação do Grupo Oscar. Apenas as startups pré-selecionadas apresentarão suas soluções, podendo ser de forma presencial ou remota.
4Como funcionará a metodologia?
Após a aprovação da sua startup entre as finalistas da primeira etapa serão realizados mentorias em grupo e individual para aprofundamento e troca de experiências entre o Grupo Oscar e as startups. As 10 melhores classificadas serão convidadas para o Pitch Day, na qual apresentarão suas soluções para a banca examinadora. Para as 3 melhores startups será proposto o Plano de Aceleração de Negócios para testar a solução dentro do Grupo Oscar e acesso a outros benefícios.
5Preciso pagar para me inscrever?
Não. A inscrição no programa será gratuita.
6Quando saberei se fui selecionado?
O processo de seleção possui várias etapas, e a Oscar se compromete comunicar ativamente com as startups no decorrer dos processos.
7O Grupo Oscar irá investir nas startups selecionadas?
Em alguns casos, o Grupo Oscar irá contratar a Startup para desenvolver um piloto e para outras entrará como apoiador para o desenvolvimento do negócio da Startup. Por isso, é importante especificar no formulário os interesses e soluções de sua empresa para que possamos avaliar em qual dos desafios ela se encaixa.
8Qual será o incentivo para as Startups?
O Grupo Oscar tem como objetivo ter as startups como um parceiro ou fornecedor, testando sua solução através de pilotos. Oferecerá para os selecionados mentorias coletivas e individuais (direcionadas) com os parceiros CMP Business Solutions, associado a Fundação Dom Cabral e a NEXUS - Hub de Inovação do Parque tecnológico São José dos Campos; Conexões com os líderes das áreas de negócios do Grupo Oscar; E para os finalistas, mentoria para estruturação do Plano de Aceleração de Negócio (PAN) e premiação em dinheiro.
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